• Docking Station: Visual Identity & Website Proposal

    Docking Station is a new creative production facility in Medway, opening 2026. This proposal outlines a visual identity and website that reflects its innovation, technology, and regional impact.

  • Our Aim

    To create a brand and website that capture Docking Station’s energy, ambition, and creative spirit - positioning it as a catalyst for the digital and immersive industries in the South East.

  • Who We Are

    Rich Holman and Nell Greenhill combine technical expertise and design craft to create accessible, user-focused digital platforms and brand systems for cultural and creative organisations.

    Specialising in:

    • WordPress development with over 20 years experience building sites for 100s of clients.
    • User Experience Design, delivering workshops, defining user needs.
    • Design and Branding, applying and developing design systems across digital projects.

  • Our Approach

    Building on existing brand work, we use an agile, iterative process with workshops, prototypes, and regular feedback to ensure shared ownership and clear, creative outcomes.

    • Collaborative workshops - defining user needs, goals, and creative direction together.
    • Iterative feedback - refining design and functionality in response to real stakeholder input.
    • Transparent process - regular reviews, open communication, and shared documentation throughout.
    • Sustainable delivery - building systems that are easy to maintain and evolve long-term.

  • The Visual Identity

    A clear, accessible, and dynamic identity adaptable across digital and physical spaces. We’ll explore colour, typography, and movement to express Docking Station’s creativity, technology, and community focus.

    • Colour palette
    • Typography
    • Logo development and evolution
    • Style guide covering wider applications and usage

  • The Website

    A responsive, accessible (W3C AA+) WordPress site showcasing Docking Station’s facilities, technology, and people. Designed for performance and editor autonomy, with clear booking and enquiry flows that support both commercial and community users.

    • Accessibility and responsive design at its core
    • Modular block-based CMS for flexible page creation
    • Optimised for speed, SEO, and performance across devices
    • Clear booking and contact journeys integrated throughout
    • Easy for editors to update content independently

  • Our Deliverables

    • Visual identity and brand kit
    • Accessible WordPress website
    • Editor training and documentation
    • Optional ongoing support and maintenance

  • Timeline

    1. Nov–Dec 2025: Discovery & workshops
    2. Dec–Jan 2026: Visual identity
    3. Jan–Mar 2026: Website design & build
    4. Apr 2026: Testing, content & launch

  • Thank You

    We’re excited for the opportunity to help Docking Station become a space where academia, industry, and community meet — fostering creative innovation in Medway and beyond.